What's the Question

Horizontal vs. Vertical Searching

Remember that searching in not a one size fits all situation; good searching is query based.  You should pick your tools based on the query or what you need to know. Are you looking for a simple location, such as finding a web site, an email address or is it a long-range comprehensive search?

Students need to plan and refine their search and do much better if they know exactly what they are looking for.  Sometimes it helps to do some reading and exploring.  Brainstorm possible keywords and subject terms and th9ink of words they should not use, that might throw them off track.  One of the hardest things to do which searchers is make them realize there are many different tools out there and to try them all.  Never rely on one search tool.

Background

Yahoo came first and we were all so excited with this early, people-based effort to organize the Web in a subject directory approach.  Then came Alta vista, Excite, Lycos and HotBot - which use spiders (robots) to crawl the Web to retrieve word-relevant matches.

Then came the search tool of millions: Google whose PageRank technology brought us beyond mere word relevance, identifying heavily linked-to sites and forcing these to the top its results list.  combined with its assumed AND, a useful Google Subject Directory, and its capability to effectively search images, email lists and alternate file formats (such as PDFs), it offers incredible scope and relevant results.  It is good, but not always the best starting place nor is it the only choice.

Subject Directories

Don't forget about subject directories.  When you're not sure of the subject or conducting a general search, always begin in a subject directory.  They will not be as comprehensive or near the scope of the typical search engine, directories serve as gateways to a topic and frequently feature expert guidance.

Here are some of the best:
Librarians’ Index to the Internet http://lii.org

INFOMINE : http://infomine.ucr.edu/

Academic Info
http://www.academicinfo.net/

About.com : http://about.com

KidsClick!
http://sunsite.berkeley.edu/KidsClick!/

Yahooligans! : http://yahooligans.com

  Multnomah County Library’s Homework Center http://www.multcolib.org/homework/

  BigChalk’s Homework Central http://bigchalk.com

Subscription Services

Some of the best references on the Web are not made use of.  We spend hours on Yahoo and Google searching while we could be searching high quality, full-text magazine, newspaper, reference and media databases, frequently supported with state funds and free to the public through school and public libraries.  These materials have commercial value, hence authors and publishers are not giving it away for free.  some of our best info still should be obtained from traditional print sources or electronic sources obtained by subscription only.  AIRS, EBSCO, and the GaleNet databases offer remote password access to home users and are available to students password-free district wide.  These are excellent places for student researchers to begin their searches, the are of uniform high quality and carefully structured and indexed.

Invisible Web

Most of the invisible web is made up of the contents of thousands of specialized searchable databases that you can search via the Web. The search results from many of these databases are delivered to you in web pages that are just for your search. Such pages very often are not stored anywhere: it is easier and cheaper to dynamically generate the answer page for each query than to store all the possible pages containing all the possible answers to all the possible queries people could make to the database. Search engines cannot find or create these pages. Examples include the historic documents contained in the Library of Congress' American Memory Collection and the wealth of images available at the National Gallery of Art.  You can search these databases once you are actually in them, but their files are not accessible through a traditional search.  How do you find these materials?  A number of search tools specialize in identifying databases and subject-specific resources.  Among them are:

Invisible-web.net: http://www.invisible-web.net/

  Invisible Web.com :http://www.invisibleweb.com/

  Complete Planet :http://www.completeplanet.com

  Genius Find : http://www.geniusfind.com/

  Librarian’s Index to the Internet : http://lii.org

  Incy Wincy: http://www.incywincy.com/

  Pinakes http://www.hw.ac.uk/libWWW/irn/pinakes/pinakes.html
*searching tip: another way to find these subject-specific gateways is to include the word database with you subject terms in a general purpose search engine.

If you and your students rely on one traditional search engine exclusively, you may be missing an important search refinement strategy. Auto-categorization, or topic clustering, presents those frustrating millions of search results in an organized manner. Laura Cohen, who offers her Web lessons to the world through her pages at the University of Albany, describes this feature as "horizontal searching."  Consider traditional search tools, which create long lists of results for browsing, one page after the next, as "vertical" search tools. "Horizontal" tools analyze a search, and automatically sort results into categories and, in some cases, subcategories. The feature allows students to instantly select results for Saturn, the planet, from a result list that might contain thousands of results relating to Saturn, the car. Similarly, it identifies and groups clusters of links relating to Saturn's rings, its satellites, and related astronomical events. When this feature works well, it helps students to refine their information need, by distinguishing subtopics and the nuances of a subject's vocabulary, and by allowing them to quickly identify and remove the irrelevant.  The net effect of a horizontal search is that relevant information that might have been virtually invisible, buried on page 300 of a vertical result list, can rise to the top, accessible through categories listed on page one. Cohen recommends learning about and using one or two of these new horizontal tools as companions to a vertical search. You might decide to begin your research at Vivísimo to see the span of topics and subtopics available, and then return to an old favorite such as Google once you know what you are looking for. Which search engines search horizontally? Vivísimo, at http://www.vivisimo.com/, spontaneously organizes results from a variety of search tools into hierarchies of topics and subtopics in a file-folder-tree display. Turbo10, at http://www.turbo10.com, is a meta-search engine with the impressive ability to search the deep Web, that is, the Web not easily accessible by search engines because it is buried in databases and non-HTML files. A pull-down menu lists its clusters and the number of sites each cluster offers.  Guidebeam, at http://www.guidebeam.com, is a utility that has developed a kind of symbiotic relationship with a variety of search tools. Now posted over Yahoo, Guidebeam extracts and infers phrases from documents, and automatically clusters them into a browsable "hyperindex."  WiseNut, at http://www.wisenut.com, besides its WiseGuide categories, claims to improve on Google's link relevance system with more frequent Web crawling and context-sensitive ranking.  Teoma, at http://www.teoma.com, now owned by Ask Jeeves, organizes results in three sections: Results are ranked by subject-specific popularity; Refine suggests topic clusters to narrow the search; and Resources offers link collections created by experts and enthusiasts.  iBoogie, at http://www.iboogie.com, resembles Vivísimo in its folder-tree approach, but its deep Web holdings tend to be commercial.  Query Server, at www.queryserver.com , a meta-search tool, queries the general Web, or health, money or government sites, and offers handy customizing features along with its Result Clusters.  Ixquick, at http://www.ixquick.com, a meta-search tool with a kind of "greatest hits" approach to results, offers "Related Searches" suggestions, and a star ranking system summarizing the consensus of the major search engines.

Teach an Old Engine New Tricks

AltaVista : http://www.altavista.com recently introduced its Prisma search refinement feature.  Parallel terms, appearing at the top of each results page, now points searchers to related topics of interest. Clicking on a term automatically adds it to the original query.  Other good news, AltaVista: as with Google, all queries now assume the AND operator.
Old timer, Excite: http://search.excite.com/ recently became a meta-search tool and has added topic clusters to the tops of its results page. 
AlltheWeb : http://alltheweb.com new clusters (or FAST topics) rely on the respected Open Directory Project as a backbone.  The results page also includes effective "narrow your search" suggestions.  AlltheWeb now has the advantage of a scope that rivals (and claims to beat) Google.  It also added (recently) the ability to search PDF files.  Its impressive refresh cycle (crawling the Web every 7 to 10 days) places it among the most current of all search engines.

New features to watch:

Kartoo, at http://www.kartoo.com, a meta-search tool, available in either Flash or HTML versions, presents its "topical families" of results on a highly attractive "cartographic interface."

WebBrain, at www.webbrain.com , uses concept mapping to make the subject categories of the Open Directory project more visual and accessible.

Alexa, at www.alexa.com, combines Google's approach to results with Amazon's marketing techniques. When you visit a site from Alexa's result lists, you see a thumbnail preview, rankings, reviews, topic clusters, and a note about its unique clusters: "people who visit this page also visit... "

What the Lesson Here?

Do not use one tool exclusively.  As Laura Cohen advises, "Start with your query and develop an understanding of the types of tools available to meet your searching needs"  Teachers and librarians should develop small search portals reminding students of the options and they should include links to subscription services and important subject gateways, as well as subject directories and search engines.

Choosing the Best Search Tool
http://www.noodletools.com/debbie/literacies/information/5locate/adviceengine.html

How to Choose a Search Engine or Directory http://library.albany.edu/internet/choose.html

  Springfield Township High School Library Search Portal
http://mciu.org/~spjvweb/searchtip.html

  SearchEngineWatch: http://searchenginewatch.com

  Research Buzz: http://researchbuzz.com

  Search Engine Guide: http://searchengineguide.com

  Pandia Post: Newsletter on Internet Searching: http://pandia.com/post/

  Search Engine Showdown: http://www.searchengineshowdown.com/

          

    

   

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